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3/20/2007

bright ideas are needed

I would like to borrow a few phrases from Liang Dingzi from his article 'Changi must learn to excite.' Changi has dropped from poll position to number four. And that is a rude shock to many. What Liang Dingzi thought was the problem is that Changi does not excite anymore. Changi needs to inject more exciting stuff to meet the demands of frequent flyers. I thought the solution would be simple enough. Just move a part of Geyland to Changi and we can be assured that excitement will be all over the faces of travellers. The men will be excited. The boys too. And their wives as well. But where is the real problem? Let me quote Liang, 'When you believe you have the Midas touch, there is a tendency that whatever you do next becomes self serving. You become convinced you know exactly what your customers want. Consequently your product takes on a tired mien.' Is the introduction of arrival time of buses, waiting time for taxis etc falling into such trend? I think not only the transport companies are pushing out 'tired miens', but many organisations are doing the same. Yeah, running out of ideas.

2 comments:

Matilah_Singapura said...

I agree. In Bangkok's old airport Don Muang, you could have a massage, haircut and a blowjob.

Now, that's what myself and many people I know consider "exciting".

redbean said...

so i am not really off the mark: )