Monday, Mar 05, 2012
SINGAPORE - Singapore Telecom said Monday that it will buy US mobile advertising start-up Amobee for US$321 million (S$401 million) to expand group revenues from ads and marketing across Asia.
SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 per cent buyout would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates.
"A vast majority of our 400 million (clients) are in emerging markets," said Allen Lew, chief executive of the SingTel Group's newly formed "digital life" unit announced Monday as part of a top-level reorganisation.
Citing data from technology research firm Gartner, Lew said the global mobile ad market is likely to exceed US$20 billion by 2015 from about US$7.0 billion this year, with 35 per cent of it generated in Asia-Pacific.
Amobee, founded in 2005 and based in Redwood City, California, has offices in Europe, Asia and Latin America....
Despite Amobee having unaudited net assets worth only US$600,000 as of November, Lew told a news conference SingTel was not overpaying for the firm with the all-cash acquisition.
"The way we value this company is not based on the net tangible assets. We value this company based on what we think is eventually going to be worth." ....
This must be another great strategic acquisition for Singtel to grow its business. It must be value for money.