collecting donation an enterprising biz

Repeated calls were made to the homes of Goh Kian Huat to donate to the NUS Alumni to help needy students. 'For the past three weeks, members of my family have been receiving calls from the Alumni Office asking why I had not responded to their request. It appears that NUS is aggressively trying to raise funds from alumni.' But the methodology is so frighteningly familiar. To be able to make so many calls requires manpower and resources. According to Goh Kian Huat's article, 'The NUS was corporatised in March and is now a limited company...there is more pressure for it to operate like a commercial entity, with making profit as its main objective.' All sounded too familiar. There was once an organisation that made collecting donation a commercial business, employing a huge full time staff just to make calls to donors to make donations. I just hope NUS Alumni is not taking the same road.

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