What if there was no alternate media?
Goh Meng Seng seems to think that the better performance of the opposition parties this round should be credited to the main stream media and that alternate media was redundant. There were obviously many factors that turned the tide against the govt this time round and not any single factor would have done it. The PAP had done itself in after years of aloofness for sure. From the word go, their presentation of new citizens and the own goal scored against Tin had already forced them on the defensive. But just look at the role of alternate media in this discussion in particular. Why did the main media take a more agreeable role of having a little more coverage of the opposition? Why were there lesser personal attacks on the opposition? The main media knew that if they did not give a more balance coverage, the alternate media would do it for them. Not only would they be seen as biased, they would lose readership if the readers found them wanting. Not only that the alternate media blew the trumpets of the opposition candidates, they forced the news on the main media. With the alternate media, without the twits and facebook, how many would be able to see the huge followings of Nicole? And in the absence of such news, how much coverage would Nicole be given in the main media. There are many other roles that the alternate media were performing. One of its major roles was to keep the ruling party candidates in check. Anything garbage they said would be amplified to an embarrassing level that they had to be very careful themselves. And if they dared hit below the belt, they could be assured that the alternate media would be there to tell all. The alternate media was the watchdog, the guardian, the rascals that would play foul if tempted or invited by foul players. Do not underestimate the alternate media. Think of the past elections when the alternate media was not there and coverage was the monopoly of the main media. That could be repeated with impunity if there was no alternate media. Any unfavourable news or remarks today would go viral in an instant. This is much more effective and efficient than going through the printing press and waiting for the news to be broadcast. Alternate media is instant media. Ignore them at your own peril.