Stupidity or good business sense?
The football fans are fuming at the recent successful bid by Singtel to host the EPL. They have to switch programme provider and inconvenience and cost immediately become an issue. It was reported that Singtel paid a bomb of $400m for the rights, more than Starhub's $212m. The fear of having to pay more by the consumers is justified. Singtel is not going to do charity and will have to recover the cost from somewhere, sometime. But the fear may be unfounded. Singtel said that the aggressive bid was done with the 'intent to hold retail prices stable'. So the consumers need not fear. They should cut out this phrase from the newspaper and paste it over their TV screen and when the time comes to pay more, they can bring this up to Singtel. But of course by then the circumstances will have changed and all the additional costs could be justified by many other reasons. Having said that, consumers and the public should praise Singtel for its successful bid and for its well meaning intent to keep cost stable. OK, I confess that I am not sure what is the definition of the word 'stable'. Just like the word affordable, it can mean anything to anyone. All things will come to a happy ending, stupidity or clever business strategy, someone will have to pay for it.