With the
experience and hindsight of this GE I would like to re classify the
Singaporeans into 6 categories. The Seniors, the Young, the New Citizens,
Thinking adults, the Fun Loving and the Ideal Singaporeans.
The Seniors,
this group is quite easy to please. Look at their vulnerabilities and you can
actually understand the kind of stimuli they would react to. Not much thinking
required. They are old, unemployed and without an income, what can you expect
them to do when they have little or no savings? They have returned to Maslow’s
first level of needs, to survive, food and shelter. Yes, throw them the meat or
crumbs and they would chase for it. The Pioneer Generation Package is the
perfect gift and motivating factor to this group of Singaporeans. Throw in
Medishield Life and a quarterly stipend from Silver Support Scheme for life and you
have them sewn up in the bag.
The Young is
not too difficult to please either. Tell them a good story and a good ending
and throw them a big party and promise them a great future, a futuristic
Singapore where they can indulge in Star Wars contraptions and romance. They
love a good adventure of modern gadgetry and living in space or underground.
These are the generations of Sci fi and wi fi and a good lie. The SG50 party was
enough to win them over. They would be looking for the good life in the future.
The New
Citizens. This group is easy to please too. Coming from little villages of
poorly managed and disorganized and dysfunctional societies, and countries when
nothing works, when living is to rough it out with nature and garbage, this
island is paradise to them, where they can make their dreams come true and be
clean, everything is clean and orderly in this island. Our streets are cleaner
than their homes. Our shopping malls and MRT stations are more comfortable than
the best homes in their villages. They will die to come here. Being here is
already a great incentive and reason to die for. Oh, there is also the super
rich in this group too, running away from high taxation, why not, and can throw
their weights and punches around too.
The fourth
group is thinks a bit and always doubting when snake oil salesmen went on their
rounds saying every will be fine, especially in the long run. This group
consists of the cynics, those that would not take things at face value, not
easily persuaded or conned, but always doubtful and never satisfied with the
status quo. This group would always be the minority and odd man out, and could
simply be ignored. They are too small and inconsequential. Often their stories
of a bad endings were ignored. Many would eventually flee the island. Oops, I
mean migrated, not as quitters I hope. They are the pain in the arse type, very
hard to please.
The Fun
Loving. This group can be seen during the GE hustings, attending rallies after
rallies, for fun. They just enjoyed the speeches and theatres as entertainment.
They are harmless and without depth. These are superficial people that have
nothing better to do than to attend political rallies to amuse themselves. They
are the ‘chiat par’ and nothing to do type, like the socialites in the
aristocracy but belonging to the middle class, not the elite class.
And there is
a final group, the Ideal Singaporeans. This group, not sure how big, can think
and understand what they want. They want a govt made up of politicians that are
honest, men and women of impeccable integrity, no ‘how seow’ type of
politicians, serious talks, and very intelligent, and would not indulge in mud
slinging or underhand tactics. These are people who understand logic and good
reasons and will vote for good people and good govt. Not every citizen is
thinking and intelligent like this group though all thinks they could think and
reason like this group of Ideal Singaporeans.
So, which
group do you belong to?