Blogging - Severing the shackles of dependency

The MOH has taken a big step into how it disseminates information through its blog. In a way it has not only by passed the tedious and slow process of depending on the old media to inform the consumers, it has taken full advantage of what new media can do for the ministry, freedom, speed, efficiency and in full control of what they want to say. No need to brief reporters on what to write, no need to vet for accuracy, no need to wait for the editor's approval, no need to depend on the printing schedule of the media and no fear of no space available for their articles. They can say all they want to say at and when they want it. By breaking free and doing it on its own, and with other ministries probably following suit, this mode of communication will eventually become more widespread and even a norm. In the not too distant past, some professional media personalities have been scornful about the new media, questioning their accuracy and integrity. The tune has changed and I have heard some saying that it is the way to go forward. And people can be accountable and responsible for what they posted, with a name behind the article instead of a faceless directive from an organisation. The move into new media is gaining momentum, though still in a small way.