1/19/2007
Property prices shooting through the roof!
Property prices shooting through the roof!
Long queues are back at the launching sites of new condo developments. People fighting to join the queues. New properties were quickly snapped up. Prices set to rise further! The good times are back. People are now rich again and all crazily chasing after a new property bubble.
Then we are hearing several complaints about how genuine are all these hypes and whether the buyers are genuine buyers. Is it marketing or misleading information on the property front? Is it responsible reporting?
Where is the line drawn between acceptable marketing tactics and painting a false picture?
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6 comments:
Caveat emptor, Redbean. Marketing people have their objectives and that is to entice people to take up whatever it is they're selling. The would be buyers are responsible for conducting their own research. If the decision to buy was made on the spur of the moment or totally based on magnified feel-good sentiments in the MSM, then such buyers are courting disaster. What was it they say about a fool being born every minute ?
hi jeffrey,
marketing people will do what they are expected to do. reporters and journalists, given the space and privilege to put their works on msm have a professional responsibility to give a balance report on things that are obviously distorted by marketing people.
Redbean, in a perfect world, what you say is right but we all know there is no such thing as that. Journalists and editors either have their own agenda or have that agenda set for them by the powers-that-be. At the end of the day, the buck for your own actions stops with you, not anyone else.
Agree with Jeffrey. Journalists and editors are afterall only human, with their own individual biases and prejudices. It is a fallacy to believe they can ever be balanced in any reporting.
other than the ideal and real world, if you ask any journalist worth his or her salt, they will vouched that they are impartial, honest, impeccable, factual, unbiased, no agenda, and done a lot of research to put up a professional view. ahem.
Well, they're just kidding themselves then.
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