A sickly feeling
We paid $350m to $400m to watch English football. And this amount is about 13% of the takings of EPL. Got it? This little piece of rock with a population of less than 4 millions financing the EPL to the tune of 13%! And Hongkong with a larger population, thus more viewership,0 paid less for the rights. Let's try to do the arithmetics. 10% of 4m is 400,000 people. If 10% of the population watch EPL, it comes to $1000 per head. If 1% watches, it will go up to $10,000 per head. Quite a sum for a past time really. Another way of looking at it, 4m people paid $400m while the rest of the world, 6b people, paid $2.6b or less than 50c each. If we take 50% of the rest of the world, it is still less than $1 each. With that kind of money, we can be a major shareholder of EPL.