uniquely singapore not enough

What happens when Uniquely Singapore does not work? I am only presuming. Maybe it does worked. Maybe it works but not enough. Maybe it has passed its time and a new catch phrase is needed. Now Singapore is Beyond Words. I am not sure how much it cost Uniquely Singapore and whether it gets what it was worth. And I am not sure how much it costs to develop Beyond Words. I hope it will be effective and productive and the cost is not beyond words. When Uniquely Singapore goes Beyond Words. What's next? Speechless