'Know who is more important than know how' In a society that prides itself as prim and proper, without any cronyism, and the best man wins based on his own merit, it is quite surprising to here such a myth being spread in the kopitiams. Often you can hear people whispering that the guy who is rising rapidly in the corporate ladder has very little know how but plenty of know who. Isn't this familiar? Of course this is a myth. Everyone attains their position of authority and power definitely not just because of know who. Knowing who is important, but not that important. Being the who's who is the thing. When one is the who's who, there is no need for knowing who. But this is not something that is peculiar to any country. It is common to all countries and all cultures. Being a son in law is good enough to aspire to be the youngest CEO or the next Prime Minister. Being the son, like Richard Li, will be given billions of dollars to play monopoly. Real stuff! So, what's so great about know who? The next time when someone whispers about knowing who, point to the who's who.