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6/20/2008

We want branded drugs!

Yes, some patients are rejecting generic or less well known brand drugs. To them, they only trust branded stuff. This is quite natural for those who can afford to pay for the branded qualities. Hospital should provide the patients with the choice for branded or non branded drugs. Did I hear someone saying that since patients are demanding branded drugs, then all hospitals should prescribe branded drugs only? I hope this is only a voice in the wilderness. I have to say it out loud now as things reported in TOM always carry a message. It could be testing for reactions or an early announcement that something may happen along the way. Choice is important to the consumers. Let there be choice and no one jumps the gun to make branded drugs compulsory just because there are some who could afford them.

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