What is the Singapore Brand?
Many people crow about the Singapore Brand. I am also proud of this brand. To me it means trustworthiness, reliability and peace of mind. Foreigners have this respect when they come to Singapore to do business or to do whatever. They know that this is a safe place, things are proper and orderly and predictable. The last thing they want to know is being cheated. That things don't work as expected. Now, with some of the negative publicity we are getting, we are hearing Singaporeans happily throwing around the word 'caveat emptor.' Now what does that mean? It means that one has to be careful when in Singapore or when dealing with Singaporeans. And if you are cheated, it is your own problem because you never open your eyes. Has Singapore or the Singapore Brand degenerate to this level when the trustworthiness and reliability are now not a given? And Singaporeans are happily going about it as if it is just the natural course of things to be in Singapore. Actually I should have posted this under the topic, Signs of Decline.