the more people depends on the govt, the more they need the govt/ruling party. if this dependency relationship can be created, then the ruling party will have the people at its beck and call. the trick is to make the people eat from your hand. now how to do that? make everything very expensive or make things just a bit difficult to afford or need to be helped. then offer help to them. they will forever be grateful. this is the real part. on the fiction part, just shout everything is affordable. and we all know what affordability means to different people. affordable to who? a millionaire or a beggar? affordable to someone who earns $20k a month or someone who earns $1k a month? how could anyone shout 'affordable' when the term is so relative?