Top brands offering subsidies
Pravda, Blurberry, Lois Vittoon, Armaine are selling so well that they could sell their products at any price. The market demand is so good that using market pricing mechanism will mean astronomical profits. The higher they priced their products the greater will be the demand. As a goodwill gesture to reward their unthinking and faithful followers, they are going to sell their products at a discount. But discount is a bad word. So they are going to adopt a different promotion strategy. They cannot sell their products at lower prices of course. It will affect the value of their products the buyers will feel like suckers. So they are going to call it 'subsidy'. For one month only, all their products will be sold at subsidised prices. The huge price tag will remain, or inflated higher, to give their customers a feeling that they are getting more subsidies. This promotion is only available in paradise island.