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11/02/2008

Selling caustic soda and lehmon juice

There are many trade fairs and pasar malams that provide opportunities to peddle soft drinks. It can be a very profitable franchise to sell caustic soda and lehmon juice with minimal cost and high returns. Of course there are risks involved. Caustic soda is poisonous. What about lehmon juice? Don't have a clue what it is, but as long as it sells, why not? All that is required is to take a few precautionary measures. First, print a 10 page disclaimer, frame it nicely and hang it in the stall. Can even say specifically that caustic soda can kill. Don't worry, no one will be bothered to read it. The next thing is, yes franchise it. Let other people do the selling. And when trouble starts, let the franchisees take the blame. Just point the finger at them and lie very low. Do everything that is possible to put the spotlight on the franchisees, not on the caustic soda or the lehmon juice or you, the originator of the product. This is entrepreneurship at its best. It needs a lot of talent to come out with it. Entrepreneur of the Year Award akan datang.

1 comment:

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