The msm need to be with the people
PN Balji continued with LKY's discussion, in the Today paper, on the role of the msm and their need to reinvent themselves in the face of the sprouting out of more alternative reportings and commentaries in cyberspace. The advantage of cyberspace, in being free, real and human like, talking and reporting with character and feelings, is hard to beat. And then it is interactive and responsive, it is the people's own news and views. Not something that is being forced onto the people. The people can relate and take ownership of their own news. LKY's comment of not just reporting the whats but the whys is going to put a challenge to msm reporters. For many of the whys cannot be reported succintly. And there goes the credibility of msm. And according to Balji, they need to be creative, sensitive, meaningful and responsible. Quite a herculean task. As a political trophy, hmmm, how to report in a way that is objective and balance is going to be tricky.