stomp, stomp, stomp
The Straits Times is stomping all over the cyberspace for the last few days. With the muscle of the the main paper, its advertising resources and the money it has, it is using all its marketing power to stage a claim to be the number one player. And it has been very successful in promoting itself, with free gifts being thrown at their visitors. I think the budget must be pretty substantial. The conquest and claim for a presence in cyberspace is on. The Straits Times means business, to gain its market share and readership in no man's land, in a new frontier. In the fun, pop culture and entertainment fields, there is no doubt that the Straits Times will have an upperhand over the other blogs and forums. These are fadish and politically neutral areas and are easily embraced by anyone who are in it. The true test of influence is in the social and political fields, providing views in these areas are politically sensitive. And as long as the Straits Times is seen as an official mouthpiece, its penetration in these areas are bound to be inhibited by its own history and background. The cynical, questioning, non conformist and rebellious readers will still seek the unregulated and freer blogs and forums for more refreshing views. What ever the Straits Times objectives, it is a welcome player in cyberspace and will make the scene more colourful, vibrant and interesting. Huh, more choices. Interest in cyberspace has blossomed and is now an area to be reckoned with. It now has a noticeable presence.