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12/30/2005

when zen is not zen

i have a lot of admiration for sim wong hoo and his combative spirit to fight with apple. this is real talent. i would not want to mention anything that would be not complimentary to him or his products. but for him to get it right and fight a winning battle he must know where he went wrong. his zen is anything but zen. and apple's ipod is anything but zen. it is what zen is all about. quiet simplicity and elegance. nothing gaudy or confusing or distracting. that is the beauty in zen. the spirit of zen is in the ipod. being beautiful without trying. it is so unassumingly dignified. its design and colour is so quiet while the creative zen's design is just too noisy for zen.

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