"Affordable" in inverted commas

The ST reported on the new launch of another condominium in the Gillman Height site and the "affordable" prices that are being offered. A 2-rm 75 sq m unit is priced at $700k or about $1000 psf. When words are bracket by inverted commas, it is clear that the meaning is suspect. Affordable or affordability is now a misleading term, depending on who is using it and the listener. It used to be the belief that when something is said often enough and repeated loud enough, people will come to accept it as the truth. Unfortunately these two words have developed into some kind of ill repute. People no longer believe in them. What if affordable is mixed up with heavy subisidies, with willing buyer willing seller, with market pricing? How believeable and affordable can it be? Could the people uttering affordable really and sincerely believe in what they are saying? I do. Anyone who cannot afford to pay $700k in their lifetime(two incomes) for a roof over their head is unfit to live in paradise when people could easily earn $1m in a year. There is a spurious outpouring of unhappiness over the usage of the word afforable and the basis or formula use to define what it is in the ST forum today. And this is only the tip of the iceberg. We do not know how many letters have been sent to the ST before a few were printed. And the angry cries in cyberspace would probably not be heard, so not counted. As long as the affected people chose to keep quiet, the few voices heard would be read as too little to warrant any serious attention. Unless the voice is loud enough, spoken often and with more anger, no one is going to listen and people will conclude that 'see, no protest, so no problem'. The affordability index is so perfectly calibrated that the people are happy with it. And the properties, private and public, are selling like hot cakes. The demands are evidence to prove that it is right. Does anyone ask how many of the visitors in property launches are paid to be there or how many units are actually booked by the agents themselves to give the impression of strong demand? And how many are booked by speculators?